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Interactive program of Real Madrid in the television of Asia
Real Madrid and the company Interactive Sports Television Ltd. (ISTV) announce an agreement for the development and distribution of a new interactive program, denominated Realmadrid Life, that will be released east autumn in seven countries of Asia

The local editions will take place and emit weekly during next season 2005/2006 in China (Hong Kong and Macao), South Korea, Thailand, Vietnam, Indonesia, Malaysia, and Singapore.

Realmadrid Life will be magazín sport and of entertainment that will offer to the fans the possibility of connecting with the present time of the club and the style of life its players, combining contained of Real Madrid TV and ISTV.

The program will offer to the diverse fans prizes, including official products of the club or the possibility of traveling to Madrid with all the paid expenses to attend a party in the Bernabéu and to know the organization close by.

During the past few years, the popularity of Real Madrid has grown exponentially in Asia reason why a great demand of information on the part of the new followers has been generated. Real Madrid Life will provide a privileged vision to them of the equipment that goes beyond a program of the news or weekly summary, offering a direct connection to them with the present time, explains in the “Web” of the white club Alex Wrottesley, chief of a main directorate of ISTV.

On the other hand, Michael Novack, director of Real Madrid TV, think that he is an important bet by the communication of the club in these territories. We trust that working with ISTV we will develop an interactive product of maximum quality, adapted to each region, that will reflect the values of Real Madrid it will approach and us our fans in Asia, indicated.

(Agencies, 14-04-05)

Note: Prohibited the copy or total or partial distribution of the contents of in any commercial mass media. © 2005 is only allowed to use the holder with the concrete connection of the news  
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