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The TV consumption goes off more in the developed countries
The world-wide average goes up to around the 3 hours to the day, but Japan already surpasses the 5 starting off of an average one on a total of 1,200 chains of 73 countries, with a potential hearing of 2,700 million people, according to a study

To get lazy itself before the television continues being the first option of leisure in the world, a passive entertainment that gains followers and time. In the 2004, each inhabitant went before the small screen a daily average of 187 minutes. That is to say, three hours and seven minutes by person and day, according to he exhibited the company/signature of Eurodata audiometry in the Market the International of Productions of TV (MIP-TV), celebrated this week in Dogs.

Although it is a high number of consumption of tele, it is necessary to consider that is an average one on a total of 1,200 chains of 73 countries, with a potential hearing of 2,700 million people. As in this immensity countries of the Third World are included --with a very moderate consumption--, the global average becomes moderate. But the richest countries are analyzed only and advanced it is verified that the western society has one serious audio-visual addiction: three hours and 49 minutes by person and day.

The spectator of the USA stays like one of the most compulsive teleconsumidores, with four hours and 28 minutes of tele daily. But the Japaneses break records with more than five hours (301 minutes) of tele by person and day.
Against these immoderations, Spain, that is in the high part of the world-wide classification of TV consumption, maintains a certain control with 218 minutes (three hours and 38 minutes) by person and day. Yes it emphasizes excessively the increase with respect to the 2003 (five minutes), but is necessary to consider a series of facts of great social impact that they shot teleconsumo in the 2004: Eurocopa of Portugal, the JJOO of Athens and, of very special form, the days between the terrorist massacre of 11-M and the elections of 14-M.

In fact, in the set of the western countries an important growth of the sort is verified the news (television newscasts, news articles and special news). The reasons of this increase of the consumption of the television news (until a 45% with respect to the 2003) it is necessary to look for them in great events of the 2004: Iraq, the elections in the USA and the entrance of new countries in the EU. Also the television newscasts gave an ample information of the JJOO (in even controversial Spain, when robbing 5 Tele and A-3 images to the TVE), the Eurocopa and the parties of classification for the World-wide one of Germany. These event sport has broken all the records, concentrating single they more of 50% of the best sport hearings of the year.

It sends the fiction

Besides extraordinary facts, Eurodata indicates that the fiction is the sort preferred in the world: it wins 46% of the 10 programs more seeing in each country. Also it is observed that the success of series, telefilmes and comedies goes to the detriment of the cinema, that in the 2004 is lost a part of the quota of market: it hardly represents 25% of the total of the fiction. The great productions of the USA only work, like Shrek and Titanic (that continue devastating in the replacements).

This fall of the cinema already has been verified in Spain: Tele 5, always very sensible any variation of the hearing, replaced its great film of Fridays by the commissioner.

Also the telerrealidad formats that were born as a result of the success from Great brother and Operation Triumph continue being consumed with satisfaction, although a certain decay is perceived. For Jacques Braun, international director of Eurodata, this are a warning of the tendency of the hearing: The spectator is eager for images, but he is demanding. He wants that these have a sense, a content, a plot in which it is possible to be identified.

(the Newspaper, 17-04-05)

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