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Pink TV wants to reach the 75,000 subscribers
After almost a year of operation, the first French homosexual television is reaping an excellent welcome that sorprendre even to its people in charge, who determine new goals for 2006

Pascal Houzelot, president of Pink TV, has indicated that it anticipates that its chain is able to reach the 75,000 subscribers during the first months of the next year, number that would be in the orbit to obtain the 150,000 subscribers within three years, that the financial balance of the chain would guarantee.

The 25 of October of 2004 were born in France, Pink TV, sent among others by the three great deprived groups of television of the Gallic country.

Pink TV also began its walking through the satellites Astra1 (19,2º This) and Hot IBRD (13º This) like additional supply of CanalSatellite and TPS and through the mesh wirings. Its birth took place in the heat of debates on the marriage of gays or lesbians and with the aim of conquering to a famous public by its fort spending power.

Beyond the televising and enterprise adventure, Pink TV does not stop making the debate more alive on the rights of the homosexuals.


Proprietors of Pink TV

TF1, the channel of more hearing of the country and third great shareholder of the project count on 11.5% of the participation. The other proprietors are, by importance order, their president Pascal Houzelot (30%), Canal Plus (17.5%), M6 (9.2%), the group of Telematics Connection (9.2%) Lagardere (8.7%), the financier Francois Pinault (2%), the fashionable landlord Pierre Bergé (2%) and investment funds.

In order to obtain the approval of the Council Superior of the Audio-visual French (CSA), the authorization of Pink TV was conditional to that it is commercialized like a separated option of the supplies of cable packages, and must invest in the French and European cinematographic production a 23.5% of his invoicing, against 21% of other channels that they emit by cable or satellite.

The managers sustain to the scheme of their business in a 80% in the installments (nine Euros to the month initially) and the rest in the publicity, and for it they deal with which it pierces the idea that the homosexual community (that in France goes up to around the 3.5 million people, according to a demoscópico study of Sofres) has a consumption level substantially superior to the average.

However, the advertisers have been until now cautious and some of the great groups that they more spend in televising publicity have preferred to wait for results, and some even got to doubt that the effectiveness to sell products of great consumption of selective form to gays and lesbians.

Aside from the pornographic films of midnight, Pink TV offers series of success proven like Queer Ace Folk or French and Saunders, great classic or unpublished of the cinematography of thematic homosexual, operas, plays and dance, documentary or a weekly debate that will present/display well-known journalist Claire Chazal.

Before beginning, the people in charge of the chain, that counted on a budget of 12 million Euros and one soles of a fortnight of fixed people, examined about 400 candidates to select to whom they would be in charge of other programs fashionable, deports, trips or interviews.


(23-09-05)








 
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