The daily hearing of EuroNews grows a 12% in a year, very over its main competitors in the five main markets: The United Kingdom, France, Spain, Germany and Italy
EuroNews holds its position of leadership between the European with more spending power with a daily hearing over Cnn International in the five main European markets. The channel of the news has seen grow a 12% its daily hearing in a year, which demonstrates that EuroNews is again an effective bet between the European elite.
EMS (Average European and Survey Marketing) takes per capita measuring from 1995 the habits of consumption in 20% of the homes with more rent of 16 European countries, which represents a population of almost 40 million of European. The five main markets are the United Kingdom, France, Spain, Germany and Italy, that, as a whole, they include to near 80% of the universal EMS (30.7 million individuals).
Olivier de Montchenu, Commercial Director and of Distribution of EuroNews commented: “The last results of EMS show that the daily hearing of EuroNews has grown a 12% in a year, in comparison with 3% of its main competitor in the same period. The positive tendency of growth continues, consolidating its position of leadership once again like primel international channel of the news in the five main European markets. The results that the concept of the channel, as much in its format as in its multilingual character, responds to the needs of the viewers with more spending power. The force of the channel also is demonstrated in the success of EuroNews in the new digital platforms of distribution like the movable telephones”.
EuroNews is seen on a daily basis by 5.1% of the EMS universe (2.019.000 viewers). The hearing of EuroNews has been increased a 12% from the survey EMS of June of 2004, whereas in the case of Cnn International the growth has been of 3% in the same period.
The daily hearing of EuroNews surpasses to the one of Cnn in the five main European markets: 1.449.000 viewers on a daily basis see EuroNews against 1.425.000 of Cnn. Also, the daily hearing of EuroNews doubles at least to the one of BBC World (759,000), Bloomberg (547,000) and CNBC (494,000).