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The Spanish chains emit more publicity in May

The Spanish television networks emitted 57 hours of publicity more in May of 2005 that in last April, whereas the Spaniards less spent eight minutes in front of the television to the day, according to a study of Carat agency

This study reveals that each Spanish has passed in the month of May an average of 214 minutes of television daily, against the 222 minutes of average of the month of April.

As far as the time of publicity emitted in each region, the Basque Country is the Independent Comundad that more time has dedicated to the publicity in television, with a total of 1,108 minutes, followed of Catalonia (1,098 minutes), Madrid (1.086), Valencia (1.076), Andalusia (1.064) and Galicia (1.031).

With respect to the advertisers, the sector of the feeding is placed by fifth consecutive month like the sector that invests more in publicity, in front of the industry of the Automotion, and Beauty and Hygiene.

(Agencies, 14-06-05)

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