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Premiere wants to send a channel of sports in open
The German digital platform has predicted to put in march gratuitous a sport chain and of bets during the first semester of 2006

To thus Hans Mahr has declared it, person in charge of sports of the Germanic platform of payment.

Premiere has the exclusive rights of broadcasting of Liga of the Champions to seasons 2006 to 2009, and it is had it jeopardize before the UEFA to spread some parties in open. Despite and carrying out east project, Premiere will have to reach individual agreements in rights of transmission with the chains DSF, Eurosport i Tele 5 (Germany).

To try to buy DSF

The German group of pay television has the intention to take control of the property of the popular chain that it emits in open Sport Deutsche Fernsehen (DSF) by 200 million of €.

Thus it as much assured elpasado month October the Germanic metropolitan newspaper Rheinische Post, that confirmed the pretensions of Premiere to acquire the proprietor of DSF, EM.TV, this sport channel, created in the decade of the years 90 and that accessible in is abierto, in digitalis as analogical through the Astra satellites (19,2º This).

Its acquisition does not hide the fact that DSF, when emitting in open, supposes one lasts competition for Premiere by the numerous hearing that it has in Germany.

Premiere is the unique supply of pay television via satellite in the Germanic country where it has a hardest competition with the amplest repertoire of channels that they emit in open. The bad economic moments lived by Premiere not long ago nothing have to do with the present situation. The supply of channels of the platform that it emits through the Astra satellites reached to 31 of March of 2005 the number of 3.300.000 clients, which supposes an increase of 11.6% we compared if it to the one of a year ago.

A duro and length way

Premiere was created in 1990 by the tycoon of mass media I read Kirch, that invested approximately 4,000 million Euros in the project. The lack of yield of Premiere was to a large extent responsible for the suspension of payments of the Kirch group in 2002. In 2003 the British society of risk capital Permira took the control from Premiere, after the bankruptcy of Kirch Holding company, the major produced in Germany after World War II.

The past year the company reduced its losses to 80.6 million after having lost 205.4 million in 2003. In 2001 the company registered 1,300 million losses, incapable to compete with near 30 gratuitous television channels that existed in Germany. Georg Kofler, delegated adviser of Premiere, assured in an interview that in 2006 the company will have benefits.

The company assures that approximately 8% of the homes German and Austrians are paid to Premiere. Some analysts assure that percentage will grow considering that in the United Kingdom and Ireland almost 30% of the homes are paid to a pay channel.

The rights of soccer

Premiere has acquired the rights to relay the 64 parties of the World-wide one of soccer that is disputed in Germany in 2006, 8 of them exclusively. The company is the unique German television that owns in addition the rights to relay all the soccers match of the first Germanic division (Bundesliga).

Premiere offers its supply of channels through Astra1 satellite (19, º This) using the system of encryption Nagravision Aladin.


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