Inc. Google, the motor major search of Internet in the world, will enter the United States in the lucrative market of the publicity in television, according to informed the company/signature.
Next to the company of satelite television EchoStar, Google will realize one first test at national level, indicated the company in Mountain View, the North American state of California.
EchoStar manages the network “DISH”, in which about 120 television channels are seen by 13.1 million people.
The new supply of “TV Ads” is based on the system of publicity online AdSense, with which Google obtains in Internet great part of its gains. “Now also we can offer efficient workflow for the publicity in television”, indicated Michael Steip, director of sales for publicity in television of Google to dpa.
The publicists can evaluate the success of their campaigns in real time and practically react quickly to the success or failure of the publicity in television. In the case of Google, by means of a device one registers of anonymous way the viewers, to know whichever people they watch the publicity or they change of channel when seeing a propaganda.
With its enter the world of the publicity in television, that according to experts has a total volume of about 50,000 million dollars, Google wants to reduce its financial dependancy of the success of the publicity in Internet. Previously, Google also created an equipment for the publicity in radio. In addition, Google sells printed American newspaper publicity like “The Chicago Tribune” or “The New York Times”.