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ONO led the pay television in Spain in March with a 7.13%
The operator finishes surpassing million television clients coinciendo with the tenth anniversary of the company and reinforces the leadership of ONO like the platform of payment TV more seeing of Spain

ONO renewed in the month of March their leadership of hearing in the segment of pay television. During the period, ONO obtained `share' or quota of screen of 7.13%, according to the data offered by TNS Sofres, organization of reference that measures the hearings and the consumptions of television in Spain. This result in the last represents an accumulated growth of 14% twelve months.

In addition, ONO was the company that more clients of TV caught in the fourth trimester of 2007, with a total of 51,000 net discharges, a 21% more than his immediate competitor.

In March, ONO consolidated like the platform of payment TV more seeing in all the hour strips. Thus, it at daybreak reached a quota of screen of 9.85% in the schedule and of 8.18% in schedule at night. In `the quota of screen prevails Time' was of 6.94% and in schedule of behind schedule of a 7.30%.

During the same period, the platform of TV of ONO payment registered its day of maximum hearing Sunday, day 23, date in which ONO had `share' of 7.83%.

The thematic channel more seeing was `CineStar teuve', the channel of ONO cinema, with an accumulated hearing of near 2.8 million people.

By independent communities they emphasize Cantabria with `share' of 37.81%, the Valencian Comunitat (17.72%) and La Rioja (14.17%). Other communities with excellent results of quota have been Castile and Leon (12.80%), Murcia (11.63%) and Aragon (10.50%).


Measurement of hearings - March 2008 - Share Chains (%)
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Total terrestrial chains: 81.13%
ONO: 7.13%
Digital+: 4.11%
Rest TV payment (Imagenio and other operators of payment): 5.99%
Other 1.63%

Source: TNS Sofres


(01/04/08)







 
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