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The publicity online will surpass to the one of TV in 2009 in the United Kingdom
Internet will replace the main television like the half advertizing one in the United Kingdom at the end of 2009, according to a report

The United Kingdom has developed the advertizing market online more of the world, evaluated in 2.800 million pounds (about 3,560 million Euros) in 2007, according to the report of Internet Advertizing Bureau (IAB), PricewaterhouseCoopers and World Advertizing Research Center.

The work added that the growth of the announcements in Internet, the 38 percent, was guided by the increasing number of users of Internet, the introduction of cheap computers and the increasing popularity of the television in Internet through services like 4oD of Chanel 4.

“Given to the rise of the broadband speeds and that the consumers spend more time in more sites, the perspective for the publicity online she is promising - in fact we hoped that it surpasses to the television in 2009, when one half becomes the great one in the United Kingdom”, said the president of the IAB, Guy Phillipson, in an official notice.

The report indicated that Internet was the great motor of the generalized growth of the publicity in 2007, and that the whole sector in the United Kingdom was undergoing a growth of 4.3%, up to 18,400 million pounds.

The cost in announcements online had a strip of market of 15.3%, over 11.4% in 2006, but behind the announcements in press, with a 19.9%, and of television, with a 21.8%.

(Reuters, 08/04/08)

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