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The inauguration of Beijing-08 with less hearing than the one of Athens-04
Although the hearings of the ceremony of opening of the JJOO of Beijing are superiors to those of Sydney, the hearings in Europe of the ceremony of Athens in 2004 are superiors to those of Beijing

Italy and Spain are the exception. Therefore TV WorldWide is at least come off the report realized by the Mediametría-Eurodata company, according to which the ceremony of inauguration of the Games of Beijing registered a hearing inferior in Europe to the one of Atenas'04. In Europe, clearly, because in China 842 million citizens stuck to the television not to lose detail.

“Although the hearings of the ceremony of opening of the Olympic Games of Beijing are superiors to those of Sydney, the hearings in Europe of the ceremony of Athens in 2004 are superiors to those of Beijing, with average results of the main European countries between 1.5 and 2 times superior (effect “prioritizes Time”)”, it explained in a Mediametría-Eurodata official notice TV WorldWide.

From the company the hour difference was indicated like main factor, that motivated that in Athens the emissions went to one hour in which a greater number of people watches.

“The unique remarkable exceptions talk about Italy and Spain, where the results of hearing of 2003 are superiors to those of 2004”, needs the official notice.

Between the causes for a greater pursuit of the ceremony of Beijing with respect to Sydney, one scores a greater mediatic profile in this occasion, one better hour difference with Europe and the month of the Games, since in Sydney it was in September, when much people in Europe no longer count on vacations.

Number of spectators by countries (data of Eurodata TV Worldwide)
  • Austria (ORF-1): 487,000 spectators
  • Germany (ZDF): 7.720.000
  • Bulgaria (BNT): 517.000
  • Spain (TVE-1): 4.079.000
  • Finland (YLE-2): 859.000
  • France (France 2): 4.951.000
  • Italy (RAI-2): 5.439.000
  • Holland (NED2): 2.003.000
  • Portugal (RTP1): 591.000
  • Czech Republic (CT2): 822.000
  • Rumania (TVR-1): 762.000
  • The United Kingdom (BBC-1): 4.763.000
  • The Ukraine (UT1): 1.111.000
842 million of Chinese before the television

The ceremony was in China, a country of 1,300 million inhabitants, by a hearing record of 842 million people, according to the company of studies of market CSM Average Sport Research/TNS (group TNS).

The minute of gold was registered when the ex- gymnast and Chinese industralist Li Ning ignited the pebetero where now the Olympic flame burns, according to the same source.

“A 43.6% of the hearing saw at least two hours of ceremony. It does not appear any difference in the structure of the spectators, since the ceremony were followed the same in urban China and the rural one, by the men like by the women, the young people and less young”, emphasized Right Pierre, means chief of a main directorate in the mentioned company.


(AFP, 12/08/08)







 
           
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