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The new Brazilian channel TV gives People is sent in Africa
Chain born the past 20 from November extends its cover and penetrates in the African televising market to approach the Portuguese hearing of speech of this continent

The conductor of television Adyel Silva smiles, greets the public and Martin Luther King is inspired by the missing leader of the civil rights of the United States, Jr for its “thought of the day”.

“The darkest midnight can be omen of the dawn of some great event”, Even said to Adyel Silva, taking the appointment from a sermon that King pronounced in 1967. One is a TV emission it gives People, or Our TV, the newer television channel of Brazil and first that belongs to and is directed by black.

The channel, that was sent in Sao Paulo four weeks ago, was created thanks to Jose de Net Paula, a singer and afro-Brazilian industralist.

“I never could be identified and so it saw in television”, it said of Net Paula. “What saw was not part of my reality like Brazilian black, nor the racial plurality incarnated that prevails in Brazil. These realities are the main sustenances of TV gives People”.

Half of the 180 million inhabitants of Brazil is afro-Brazilian: the greater black population of the world outside Africa. However, there are few black reporters or figures of the entertainment who lead their own programs, and the black in the most popular Brazilian soap operas almost always interpret papers of maids, gardeners or doormen.

In TV it gives People, it said of Net Paula, “the black will have protagónicos papers - and not only secondary papers - like in other channels”.

The station soon will offer acquired programs of the Black Family Chanel of the United States, the digital cable channel property of boxer Evander Holyfield, the ex- member of the Jackson Five Marlon Jackson and the ex- star of the baseball Cecil Fielder. The programs are being doubled to the Portuguese.

It could be in “parteaguas mediatic” thought Bernardine Teresinha, anthropologist and expert in racial relations of the Catholic University of Sao Paulo.

The black represent 60% of the poor men in Brazil and need more positive models, said in an interview. “It imagines to a poor boy that it watches and it sees a black actor in an important paper or a black professor being interviewed. It thinks what that could make to improve its self-esteem”.

Problem of Brazil is that idea cultivates that is a country of racial fairness, “image that has come up that the majority of the black questions their reality, that is of poverty and inequality”, said Bernardine.

Emanoel Araujo, curador of the Afro-Brazilian Museum of Sao Paulo, of recent inauguration, said that there are few black in the high positions of the government. Those occupies that them - as the star of soccer I peeled and the singer Gilberto Gil - they were assigned to the Ministry of Sports and Culture, positions with little political weight.

In text books, rarely the fact is mentioned that Brazilian outstanding, like the sculptor of the century XVIII Antonio Francisco Lisbon, better well-known like Alejhandinho, or the writer of century XIX, Machado de Assis, were black.

A study of the Program of Development of the UN, indicates that almost 120 years after abolished the slavery, the afro-Brazilians still are subject to social and economic discrimination.

The study presents/displays numbers on wage and education that show that the black undergo a delay of a generation with respect to the targets. Its wage average in 2000 was of 74 dollars per month, less than half than they gained the targets 20 years before. There were less black men with university diplomas in 2000 that white men with university titles in 1960.

“Brazil lives in two worlds”, said Doudou Diene, the expert in racism of the Commission of Human rights of the UN, when it visited the country in October. “It has a vibrant life of the multicultural and multiracial street, that is the image that is received abroad. But the afro-Brazilian and indigenous communities are not part of the structures of the economic, social and mediatic power political”.

Of Net Paula it has invested about 5,5 million dollars in his television network. 70% of the investment are of own bottoms and the others were provided by industralists of Angola, one old Portuguese colony in Africa that it preferred not to identify.

With that extreme TV it gives People will be able to stay to the air by six months. After that of Net Paula delay to have attracted sufficient advertisers so that the channel survives. It indicated that there has been interest but still they do not sign. It will take, at least, three years before it recovers his investment, said.

Besides the program of three hours live of Adyel Silva - that covers diverse subjects, from classes of kitchen to advice of psychologists the programming of 11 hours daily of TV gives People includes infantile reporters, sports, programs, music and a program of questions on the afro-Brazilian and African culture.


(the Digital Opinion, 28-12-05)








 
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