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The television by ADSL is the most attractive supply for the user
The Association of Users of Comunicación (AUC) analyzes the situation of the market of the new televisions and examines the benefits and perjucios of the digital television

The development of the digital television in its different systems (satellite, cable, ADSL, IP, state, autonomic and local TDT) supposes a multiplication of the audio-visual supply that generates in many cases a great confusion between the spectators.

The Association of Users of the Communication, from the analysis of the existing data in the market, has realized a valuation of the strongpoints and weak of the different supplies from digital television, reaching the following conclusions:

- The digital television by satellite, that at the moment counts on Digital+ like unique platform, agglutinates more than half of the income of the pay television and the quota of subscribers. The TDS has like main strongpoints the variety and quality of the channels including in the platform; the soccer and the films in payment by vision, and the information that offer the electronic guides of programming (EPG' s). Their weak points are the price (the most elevated of the market); the climatologic effects in the loss of reception of the signal; the impossibility to offer other services of electronic communications (Internet, telephony), and a compared relatively low interactivity with other systems of digital television, although its supply has improved in this aspect with the launching of the Iplus system of television to the letter. The TDS is in a while of maturation: according to data of the CMT its penetration in the market does not grow and even it has been reduced months in the last.

- The digital television by cable, whose main operator is Ono, offers competitive prices and more interesting 3 much more supplies play (Internet, telephony and television). Nevertheless, its supply of channels much more usually is reduced; the interactive operating systems (ticket office, EPG' s) are little friendly for the user or suffer from sufficient information, and they face the great problem of the lack of network infrastructure. It also explains a slowing down of its penetration in the market in the last months in agreement with the data of the CMT.

- The television by ADSL, with Imagenio like hegemonic supply and leader to great distance of the rest, presents/displays the majors growth levels in which it goes of year. According to different national and international studies it also registers the best expectations of future. Account with a very ample variety of supply; prices very fit; very friendly operating systems, and the television to the developed letter more of the market. In addition, its agreements with the satelite platform and the chains that at the moment they emit in analogical offering his spaces under demand still more power his possibilities. Its main weak point is the lack of present penetration beyond the great cities, but it does not seem to have technical problems important to extend his presence since the capillarity of the network of Telephone is almost universal.

- Finally, with regards the TDT, AUC considers very positive that the effort promoted by the Ministry of Industry guarantees already the technical possibility today to fulfill the date of the analogical blackout (April of 2010). Nevertheless, a great reluctance of the spectators exists towards this system of television by the lack of attractive contents. The multiplication of supplies at state, autonomic and local level also introduces uncertainties on the real possibility that the supply of TDT can really stay like gratuitous television, which at the present time would be its main strongpoint.

(NP, 17/12/07)

   © 2007