The president of Impulsa TDT, Eladio Gutiérrez, has explained this way the opinion about the members of the association in a conference that it has offered in Valencia under the title "The contents demand in the horizon of the TDT", framed in the first Forum of Audio-visual Contents ForumCont organized by the Foundation pair the Investigation of the Audio-visual one (ENTRUST).

Gutiérrez has analyzed the current context of the implantation of the TDT in Spain and has warned that a change of model is necessary because, otherwise, the channels of telephone contests will multiply and of teletienda.

It has pointed out that the current economic resources, 60 millions of current advertizing investment, will not allow to finance fourteen quality programmings, in reference to four channels that will have every television general practitioner from April 3, 2010 when the called "analogical blackout" takes place.

The absence of advertizing investment that, according to the chains, will fall down 20 % at the end of year with regard to the investment of 2007, and the increase of the number of channels will suppose that the companies use his second chains as a test stage for products that, if they work, will move the first one, or like container of those who do not reach the awaited success.

Nevertheless, it has denied importance of this fact so, as it has defended, the current television Spanish general practitioner offers products of an average quality very superior to the European average openly, how movies or sports spectacles.

On the future contents, the president of Impulsa TDT has augured that the new digital television will offer channels general practitioners of major quality and programs "multiplatform", prepared for visionarse in all kinds of mobile devices.


(Efe, 12/12/08)