It is not the first time that the channels deprived of national ambience join the Digitalis offer + but, for reasons generally of profitability, they rectify and they go away where they have come. Nevertheless, the situation has changed: Hurry negotiates with Phone companhy and Vivendi the sale of his television of payment and the contents mark the difference at the time of putting the price.

That's why, the company of the family Polanco has not had any more remedy to change the conditions. As he informs THE GAZETTE, Telecinco and Antenna 3 will occupy the dials 15 and 13, respectively, but, simply, because they will not have to pay an euro for raising his signs to the satellite Astra. In the past, the price for being in the platform was not going down the half million euros per year. And the fact is that, otherwise, he would not have sense that Telecinco, but especially Antenna 3, pays now this quantity in the worst moment of the advertizing crisis.


Hearing tenths

The official versions of the chains justify the decision in which, with so many competition, it is vital to be present in all the possible windows this way to scratch hearing tenths. Up to three, they say, thanks to the satellite. And, also, they add that the reliability is higher than years ago for the progress in the measurement systems.

Nevertheless, expert at calculating ratings they make sure to this newspaper that the spectators of the satellite do not contribute anything to televisions that have a coverage near to 100 % of the population.

“They cannot be considered to be new spectators because most of the subscribers who should be interested by Antenna 3 and Telecinco were already earlier followers of these channels across the traditional technology”, make sure. Another thing is the case of The Sixth one that for being a newly arrived person the satellite might take his sign to areas in which it does not reach with the analogical technology.

But the bad relation that for more than one year Mediapro supports, one of the shareholders of reference of The Sixth one, and Sogecable for the audio-visual rights of the soccer, prevents the chain from being able to enjoy the same conditions as Antenna 3 and Telecinco and return to the platform.

In the summer 2007, The Sixth one left Digitalis + alleging breach of contract. The conflict was the position in the dial. So it used 800.000 euros that it was finding it hard to be in the satellite to antenizarse.


(The Gazette, 15/12/08)