The chain will throw simultaneously a marketing campaign to propose to the spectators to syntonize Neox and It nongoes in this position of the control, which coincides, also, with the natural position that two channels of the Group Antenna 3, like offer general practitioner of more seen TDT, they have acquired in the new television panorama.

In this respect, the director of Digital Channels of the Group Antenna 3, Bernd Reichart, has made sure that "the information states that Neox and It Nongoes already they occupy the 8th and 9th position in the order of preferences of most of the hearing. The change of fly and the campaign of marketing that accompanies it try to reinforce and extend this natural position to the remote control of each and everyone of the spectators".

Most of the television channels general practitioners have arisen under the association to a certain number. In this sense, Reichart adds "this is one more step in the determined bet that the Group Antenna 3 has realizing from the beginning of the TDT with his channels Neox and Nongoes because the association of a channel to a number has been demonstrated excellently for the position of a mark in the market of the television".

The director of Digital Channels of the Group Antenna 3 underlines in this sense that "the TDT already overcomes 40 % of the coverage; in the next months, close to 60 % of the spectators they will have to resintonizarse. For all of them, the dials 8 and 9 will be free and we would like that Neox and It Nongoes occupy this place".


Neox and It Nongoes, modality in the TDT

From the beginning of the TDT not long ago more than three years, Neox and It Nongoes they have been consolidated like the reference of the hearing between the channels of new creation. Neox is the most seen channel of absolute form: he has led in 84,4 % of the months of this period and the Prime Time of all these months. For his part, It Nongoes general practitioner has been consolidated like the 9th channel and in the second option of Prime Time in this period.

In addition to the channel was a leader of the TDT, Neox is most recognized by the spectators, according to a study realized by TNS Sofres on the new channels of TDT.


Antenna. It nongoes

(NP, 29-12-08)