This way it his persons in charge let the Government know about last week. Now, after stating that they will not be able to cover his costs by means of this route, they look for new forms of financing. Between they emphasize to promote the international division and to include publicity in his web.

The British public chain might resort for the first time to the publicity in Internet. According to Daily Telegraph, he is thinking of opening an office in New York to commercialize the advertizing spots of the international version.

It seems that, after the mishap of the canon, which it increases below his expectations, the British corporation has decided to promote his international division, BBC Worldwide, with an expansion of his activities, starting by the USA.

The web of the BBC has approximately 40 million visits a year to another side of the Atlantic Ocean and the direction wants to forward them to an international version that takes publicity. One hopes that one gives the go-ahead to this project next February. The following step in the agenda, would be to open an office in Australia.

Also, according to Daily Telegraph, the negotiations go forward to throw a channel for children in the USA, which it might be expressing before the ends of the year. Also this year might throw a new version of the web for the USA.

Luke Bradley-Jones, responsible for the strategy of BBC Worldwide, has made sure that an essential part of his plan for next years is to grow in the international business. "The value of our trademark in the USA has been exploited below his possibilities, adds.


(23/01/07)