"I am surprised by as the people do not see that, in five years, the people will laugh at the television that we have now", he mentioned before the political and economic leaders in the World Economic Forum of the Swiss locality of Davos.

The increase of the connections of wide band Internet and the popularity of web pages like YouTube, property of Google, they already provoked a slope in the number of hours that the young people spends in front of the TV set.

In the next years, more and more spectators long for the flexibility that offers the video 'online' and they leave the conventional television emission composed by programs and announcements that interrupt them, it aimed at the maximum responsible for Microsoft.

"Some things as the elections or the Olympic Games indicate really how terrible the television is. You have to hope so that the guy should speak on what you are interested in or if you get lost the event and want to turn back to see it", he said.

"The presentation of these things in Internet is immensely a Superior".

For the time being, to see videos in the computer is an experience different from that of seeing documentary series o in television.

But the convergence is coming, giving new possibilities to the chains of television and to the advertisers.

"Since the television is comenzándo, to be distributed by Internet, and some big companies of phones are constructing the infrastructure for it, we are going to have this experience all together", added Gates.

The co-founder of YouTube Chad Hurley said that the impact in the publicity is going to be deep, with the future promising to go further away approaching and preparing announcements to measurement as the profile of every spectator.

"In the next months we are going to do experiments to see as the people interact with these announcements and to construct an effective model that works both for the advertisers and for the users", he made sure.

The advertisers are already working to adapt his strategies to the increasing power of the Network.


(29/01/07)