“This was, beforehand, the year most complicated for Telecinco, tells Vasile, for the increase of the competition that he has supposed the entry of Four and The Sixth one in the market of the television openly and because we were coming of an exceptional year for us like 2005, with some very good results”.

The first executive of the chain of Mediaset makes sure that “in 2007, we will support the leadership that we have achieved this year and surely that we will have a quota of hearing superior to 20 %”. During the past, Telecinco was the only chain that managed to exceed this limit unattainable for his rivals after the inclusion of Four and The Sixth one, who add up close to 10 % of the market, in hearing terms.

Although it pushes back to move forward numbers of the exercise, yes it aims that “the benefits in 2006 will be, at least, so good as those of the previous year”. Between the plans for 2007, Vasile aims “a minor cost growth that in 2006, who has suffered for the first time the impact of the expenses of the terrestrial digital television”.

According to the manager, “without the TDT and the costs linked to the obligation to destine 5 % of the income to movies production, the costs they had increasing at the level of the inflation, the Telecinco target”. In 2006, the entire costs will increase between 5 % and 6 %.


(30/01/07)