The paradox happens that the German payment platform lost in the year 2005 the television rights of the Bundesliga, the German league of soccer for the sake of the operator Arena. This fact motivated from the first moment a considerable descent of the number of subscribers to Premiere. To be able to resist this circumstance, the platform across his sports channel Premiere Füssball expresses directly and in deferred the most interesting parties of Premier League of England. And it will keep on doing it up to the period 2009-2010, according to the agreement signed now.

Premiere was created in 1990 by the magnate of the mass media Leo Kirch, who invested approximately 4.000 millions of euros in the project. The absence of profitability of Premiere was largely responsible for the suspension of payments of the group Kirch in 2002. In 2003 the risk capital society Briton Permira took the Premiere control, after the bankruptcy of Kirch Holding, the biggest produced one in Germany after the Second World war.

During this time, Premiere has happened of being the second satellite digital platform in Europe in number of subscribers to be the fourth one, after BSkyB, CanalSat and Sky Italy. Premiere offers slightly more of half a hundred of chains, codified under the system of conditional access Nagravisión. Nevertheless, it is necessary to tint the fact that in Germany exists a big number of chains that they express openly as what Premiere has a hard competition in this sense.

Premiere expresses his offer of channels of payment across the satellite Astra (19,2nd East).


(30/01/07)