The measurement is part of the impulsive reform of the sector now one year ago for the French president, Nicolas Sarkozy, and it was approved last December in the national Assembly after a long and polemic debate. Next Wednesday, the 7th of January he will have to surrender to the approval of the Senate and the law will be then an object of a decree that will allow his application.
Coinciding with the debate with the Upper House the trade unions of the second French chain have called to a strike of 24 hours, worried by the financing of the long-term public televisions and the "political, publishing and strategic independence" of France 2. Today they are the workpeople of France 3 those who are mobilized.
The disappearance of the publicity is an unusual fact from October 1, 1968, date in which the Office of French Broadcasting - television (ORTF) expressed his first commercial - one of powdered milk Régilait - marking this way the beginning of the announcements on the screens of the public service of television.
Entire publicity absence in 2011
The French will return this night up to a point to these times and, if everything continues his course, at the end of 2011 they will not see only one announcement in any public chain during all the emission time, according to the spirit of a reform that Sarkozy qualified in his moment of "real cultural revolution in the public television service".
Last December 17, 2008, after 80 hours of debate, the national Assembly adopted the project of reform of the public audio-visual thing that, between other measurements, foresees the partial suppression of the publicity and restores a valuation of 0,9 % on the business number of the Internet providers to compensate the losses derived from the advertisers' absence.
Also, other one is created of 3 % on the advertizing business number of the private chains which income overcomes 11 million euros. In return, the private chains will have right to the second advertizing cut every 30 minutes in the emission of movies and series of fiction.
For his part, the State promises to destine 3.000 million euros to the public audio-visual sector in the next three years, as which 450 million euros will serve to compensate the suppression of the publicity up to 2011, as there promised the minister of Culture and Communication, Christine Albanel.
In return, the Cabinet will choose the future presidents of the public entity and the opinion about the Top Council of the Audio-visual thing, which was who was naming the president of France Télévisions, will not have from now on any more than advisory character. This disposition is criticized by those who see the return of France to the times of the ORTF.
(EP, 07/01/09) |
The chains of France Télévision stop expressing publicity in the stripe understood between the 20.00 and 06.00 hours, after a resolution is applied adopted in the middle of last December by the public audio-visual entity 
