If the payment television in the United Kingdom is not turning out to be much affected by the crisis, in Spain the chains of payment and the cable television yes it is noticing his effects, according to the analysis realized by Screen Digest, specialists in the analysis of the industry of the means.
One of the significant cases is that of the German platform Premiere that might recover in spite of the economic difficulties that it crosses and according to the forecasts it will manage to increase his numbers of subscribers.
The digital television transmitted by diffusion of digital video – terrestrial (DVB-T) will not also turn out to be much affected by the economic situation, since the growth of this segment does not depend so much on his evolution.
As for the market of the entertainment in the hearth (home entertainment), it is supported in good position with a volume for 36.500 million euros on a global scale. Nevertheless, the minor margins of benefit that are obtained by the DVD and the conditions of the loans are exercising certain pressure on the distribution networks of video. The most extreme case has happened in the United Kingdom, where two of the principal establishments of sale of DVD, Woolworths and his branch EUK, have gone into bankruptcy.
With regard to the market of the video games, although it will support his faithful followers it will have it more difficult with the masses market, as he is the consoles public like Nintendo DS or Wii.
Also the mobile market will see his expansion slowed down, according to the report. The offers of mobile TV or of low video demand (VoD) will not have so good reception, while the subscription bundles with added services, like the offer of musical contents, will enjoy major popularity.
(08/01/09) |
As Spain, the TV of payment of France and Italy will notice also the aftereffects of the crisis in 2009, while the German Premiere might recover, according to a report 
