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The satellite Polish platform added during the exercise of 2008 a whole of 400.000 new subscribers managing to reach a record number in the whole of subscribers from his birth

Cyfra + is ready to present a hard battle to his direct competitor, Cyfrowy Polsat, although it is still follows him overcoming although now for less if we abide by the last official information facilitated by the seguna operator of Polish television of payment.

This way, Cyfra + closed the year 2008 with a whole of 1,38 million clients, of whom approximately 280.000 were achieved in the second semester of the year. Nevertheless, it keeps on being far from almost three million Cyfrowy Polsat.

The motives of this important increase in the clients' Cyfra portfolio + it is necessary to look for them in a radical change in the marketing conception with very aggressive campaigns of promotion, very attractive offers to receive new subscribers and a change in the different channels bundles.

The market has reacted very positively to all the changes that have been done of the offer of Cyfra +, as has emphasized Bertrand Le Guern, president of the platform, that he has added the intention of continuing with the aggressive sales strategy during 2009.

Cyfra + was born at the end of last 90s. As Cyfrowy Polsat, expresses his channels offer across the orbital position of 13th East of the satellites Eutelsat Hot Bird. It uses the system of conditional access Mediaguard.


(SatCesc, 08/01/09)