According to the last information of the Commission of the Market of the Telecommunications (CMT), between July and September, 2008 3,34 million movies were hired in Spain, opposite to the 2:41 millions of the same period of the previous year.
The first symptoms of the economic crisis, which sharpened drastically in the last trimester of the year, have increased the free time at home, to the detriment of the expense out of the hearth.
Opposite to between 6 and 7,5 euros that a movie finds it hard to see in the movies, the platforms of television of payment offer full-lenght films between 1 and 4 euros, if it is a question of a premiere or of a production in the second exhibition window. In the last months, Digitalis +, the Hurry platform, Ono, Imagenio and other operators of cable have applied reductions and promotions to these products.
Sources of the sector consulted by the economic journal Expansion emphasize other components that justify the heyday of the movies in television. Ono and the television across ADSL of Phone companhy (Imagenio) are popularizing the emission of movies of low video it demands, that allows his visualization in any moment, with possibility of break, as if it was a question of a video movie. Digitalis + for his part, supports the traditional payment model for vision (pay per view), with daily emission in prearranged schedule.
Precisely Ono and, especially, Imagenio, are the platforms that have impelled the growth of the television of payment in Spain during the last year, before the Digitalis stagnation +.
The events in payment for vision contribute 250 million euros a year in income to the platforms, 15 % of his entire invoicing.
(09/01/09) |
During the third trimester of last year, the movies hirings in the platforms of television of payment shot 38,3 % in Spain, while those of football matches lowered 9,7 % 
