ZON Multimedia keeps on being the leader on this market although his market share lowered from 74,3 % 71,1 % during the third trimester of 2008.
According to the last official
Anacom information, the regulator of telecommunications of the Portuguese country,
Cogeco, proprietress of
Cabovisao, still occupies the second position in the
ránking with 13,5 % of market share, continued by
PT Communicates that ç õ it is with 9,5 %.
PT has been the active only one that has registered a growth after the
TVTEL absorption.
In a country where the cable
estámuy deep-rooted, this sector grew less of the awaited thing reaching 1,49 million subscribers, what there supposes 67,3 % of the whole of subscribers of television of payment. The descent of the cable was compensated by the growth of the demand of reception of the television across other technologies. This is the case of the satellite, which grew 6,8 % with a number of 561.000 subscribers registered in this country, what supposes 25,3 % of the whole of the market of the television of payment in Portugal.
Meanwhile, Multimedia
ZON (proprietress of
ZON TV End) has announced the investment of around 140 millions of euros in the next years for his business, although this number might be checked if the subscribers' base of the company does not grow.
RTP 1
(SatCesc, 14/01/09) 
It overcame this one 2,2 million subscribers at the end of the third trimester of 2008 with a growth of 3,5 % as regards the previous period being Zon Multimedia (earlier TV End) the indisputable leader of the sector
