The new channel will begin to express at the end of 2007 and he tries to come to approximately 30 million hearths of the USA across the cable, only a third part of those that CNBC already sees, informs 'Los Angeles Steal'. Nevertheless, the coverage is similar to that of the channel of economy of Bloomberg Television, the third one in the struggle for the spectators.
Behind Fox Business Channel there is the work of Roger Ailes, manager of Fox who helped to create the CNBC more than 10 years ago. Ailes is a president and executive director of Fox News and a president of Fox Television Stations.
Fox News goes his it sealed and when it threw it, in 1996, the same doubts were arising that now on the success that might have a new news channel. In spite of the suspense, Ailes managed to impel a team of personalities of prestige that, along with the showy sets and an orientation clearly of rights, turned into direct competition of the powerful CNN.
Now Murdoch trusts that also is capable of turning this new financial channel into a reference way.
Ailes thinks that it exists bought for it. "There are many interested people of how the money is made and there are many ambiences that can be covered with a business channel", he argues.
No detail has been revealed of how it will be the programming, although Murdoch has said that it will have "a different flavor". "We want to be more friendly than the NBC", he has affirmed.
(Several, 13/02/07) |