For his part, Four finished 2006 with an average hearing of 7,2 % in December, having experienced "a spectators' notable increase" that allowed the chain to register an annual average of 6,4 %, "turning already, during his first activity exercise, into one of the excellent operators of the Spanish television market openly".

For Javier Díez de Polanco, adviser Delegado de Sogecable, last year was "an important year for the consolidation of the activities of Sogecable". In particular, he emphasized that Digitalis + has exceeded two million subscribers" and has showed again a growth of his clients' base".

"After several years of reorganization of the offers of television of payment and migration of clients, Digital + has obtained an increase of his clients in all the trimesters of the exercise, demonstrating that it is in an excellent position to benefit from the future growths that this service will keep on having on the Spanish market", he added.

As for Four, Díez de Polanco he thinks that "it has obtained an excellent Spanish television market positioning openly, showing an increasing behavior of his hearings and an excellent commercial position, which demonstrate the soundness of a project to which Sogecable has destined important resources and that constitutes a big future opportunity".


(13/02/07)