The business development manager of Veo Televisión, Guillermo García, presented the strategy of programming of the chain, based on an offer "different and innovative" general practitioner, who, to his judgment, "improves the television offer". The person in charge of the chain exhibited the innovations for the current campaign, which incorporates one I match with The Shop in House to throw a buy channel 24 hours, a strong presence of infantile programs, and opera every Sunday.

The chain, property of Recluses and Unedisa, presented his informative bet, of documentaries, debates and, especially, infantile programs, to attend to a public "ill-treated" in Spain, with contents 'pre-school' in the morning stripe and that of dessert of the weekends. "We are one year old and want to grow with the children of our age so that soon the children know that there are more chains that the traditional ones, and that they are our public", it pointed.

Despite the low ratings in the system of Terrestrial Digital Television (TDT), the only system for which it expresses, García expressed his bet for "being on the market". "We are not a walk-on - he affirmed - but we want to do noise and gain money". Also, he wanted to clear the "doubts that in TDT good programming is not seen". "The one who says that is that it has not seen I see, because the programming so much of the first channel as from the second one it is slightly completely different", settled.


(EP, 21/02/07)