In 2006, the first way for business volume is a television, which there went so far as to suppose 44,5 % of the whole of the conventional means, and last year went on from 2.951 million euros in 2005 to 3.181 millions invoiced, what supposed a growth of 7,8 %.
This year, the study realized by Infoadex incorporates the innovation of analyzing separately the national television channels, the autonomic ones, the thematic ones and the places.
Between them, Telecinco registered the biggest growth, with 5,8 % of the publicity, of 901,1 millions in 2005 to 953,7 in 2006; followed by Antenna 3, of 835,9 millions to 837,4 million last year, more 0,2 %.
Four, in his first finished year of functioning, reached an invoicing for 186,6 million euros; and The Sixth one, from June until December, came to 48,2 million euros.
The worrying number gave the movies, with a decrease of the advertizing investment in the rooms of 5,3 per cent.
(28/02/07) |
The television kept on gaining publicity and was done by almost half of the whole of investments in the conventional means, while Internet raised 33 % with regard to the previous year, according to a study 
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