Not Found

Seven million British hearths of approximately 25 million already have adjustments compatible with HD in his TV sets and BSkyB hopes that this number should double for the end of the decade

The British platform trusts that the attraction of the television of high definition (HD) and the technology 3D will brake the consumers' descent of television of payment and is considered in a sure position facing the recession.

The group, which threw his product to the beginning of the last crisis in the United Kingdom, has said that he invests seriously to obtain a competitive advantage on his rivals.

According to Sky Digital, seven million British hearths of approximately 25 million already have adjustments compatible with HD in his TV sets and hope that this number should double for the end of the decade. The transition to HDTV has been considered to be an inflection point for the industry.

With approximately 779.000 clients of Sky subscribed to the reception of programming HD, they believe that his offer of contents HD is the logical destination for the new and those clients who have already invested in teams to obtain a top quality image.

BSkyB, which takes Rupert Murdoch as a non-executive adviser to James, son of the guru mediático, has announced plans to reduce the cost of his codifier HD and to hire 1000 new employees to cover the dear demand.

After having grown hard in his first years with the throwing of programming HD like sports in alive and movies, BSkyB extended his offer in 2006 to offer wide band and telephony to his clients and since then it has triumphed in the sale of new products.


Expansion plans

Digital Sky offers at present 31 channels HD with 11.000 hours of monthly content including sports, movies, arts and actuality programs.

His adversary of payment Virgin Media also offers programming HD across a channel and for request, and the well-known free service Freeview has announced plans to begin the service in some regions of the country by the end of 2009.

"We see a dramatic change in the perception of the HD and more and more people are to demand quality standards of video HD" he said the company.

BSkyB is working also in providing TV services 3D after having proved successfully the technology in 2008 and has future plans of expanding the sale of products since only 13 % of his clients has chosen his triple offer of TV of payment, wide band and telephony.


(Reuters, 02/02/09)