The number rises up to 261 million dollars (203 million euros) if the income is born in mind by publicity of the whole day.

In a bulletin, the president of Universal NBC, Jeff Zucker, affirmed that these quantities "demonstrate the power of the mark of the League of American Soccer and the fortitude of the Super Bowl like television property in the current economic climate".

"The advertisers recognize the value to be a part of this, and his announcements are so important almost part of the spectacle like the party itself. It is an extraordinary history for the NBC given the economic stage", added Zucker.

The company has indicated that it has sold a whole of 69 advertizing spots to 32 different advertisers for the transmission.

At the beginning of the week, NBC, who was asking for three million dollars for expressed announcement of thirty seconds, had admitted that he had left for selling four spaces but he was making sure that it would not lower the prices.

It is anticipated that the party, which has faced Steelers de Pittsburgh against the Cardinals of Arizona in Tampa (Florida), has had a hearing closely of hundred million persons in the whole country.

Last year, the final that faced the Giants of New York with the Patriots of New England beat all the hearing marks in the United States for a sports event, with 97,5 million spectators, according to the company Nielsen Media Research.


(Efe, 02/02/09)