For example, in Sweden, Finland, Holland and Italy.

In Sweden, the payment TDT works from 2001 across the platform Boxer, which has approximately 800.000 subscribers, who pay about 20 euros for an offer of 42 channels (of which, 26 are of payment). In Finland there exists Bonus TV, platform of 14 channels that initiated his emission in March, 2007 and that was already counting with 175.000 subscribers at the age of 6 months of his throwing (Finland has 2.500.000 hearths).

At present, the platform Bonus TV is provided with 12 channels (so specializing and popular some in this country as they are those of ice hockey and dedicated to the formula 1), with a price that goes from 8 to 15 euros.

In Holland, DigiTenne has nearly half a million subscribers, who can gain access to a whole of 24 channels for a price that changes between the 6,9 and 12,95 euros. But it is sure that it is going to go to more: the clubs of the first Dutch division of soccer have joined to create their own channel and to offer this way his League parties. For an extra one for six more euros a month, this channel will be accessible across DigiTenne.

In Italy there exist two platforms of TDT of payment: 7 and Mediaset Premium. According to the information facilitated by 7, only in the first trimester of 2006 they sold more than one million intelligent cards, with 602.000 you recharge. As for the Mediaset giant (audio-visual empire created for sua emittenza Silvio Berlusconi), in 2006 it sold 2,8 million intelligent cards, realized 5,4 million recharges and had a few income for 107,8 million euros. And the business has gone to more.

In the first nine months of 2007, Mediaset Premium sold 1,8 million cards, which they generated, across sale and you recharge (4,9 millions in 10 months), 142,8 million euros. Between the offers that at present Mediaset Premium has to make the subscriber faithful he emphasizes the option of eight channels (infantile and of first-run cinema), more different with the whole Calcium, for 15 euros a month, but for one year.


(The Newspaper, 28/07/08)