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Murdoch wants Digitalis + to increase his European presence in payment TV
News Corp, the group of means of the magnate Rupert Murdoch, would be studying the entry in the Spanish company, according to sources next to the operation quoted by Wall Street Journal

This announcement takes place after the manager of Vivendi, Jean-Bernard Lévy, was showing his interest in the division of Sogecable. Also, very much he has written himself on the supposed interest of the Mexican Carlos Slim, the biggest Phone companhy rival in Latin America, of entering on this market of the television of payment. Also it has gone so far as to speculate on the possible interest of the branch of risk capital of Goldman Sachs and even of Ono, the big operator of national cable.


Precaution

In any case, the prudence demands to take with tweezers all the free samples of interest that do not go so far as to materialize and only they serve as incentive for Hurry, which principal target is to assemble enough buyers to obtain more than 3.000 million euros for which they value his platform, which has slightly more than two million clients, and to be able to improve his big indebtedness, which overcomes 5.000 millions.

Between the supposed claimants also it plays a fundamental role Phone companhy, which surprised all with his decision to come to the opa and to have to Hurry to pay more than 600 millions to him for his 16 % of the company. The operator at that César Alierta presides, very cautious at the time of showing any official interest rate, denies that current negotiations should exist. Nevertheless, he admits that if the rest of candidates turns out to be only mirages and the price places in reasonable thresholds, existing account the slow growth that has experienced the clients' Digitalis base + and the problems which the payment television faces in Spain, the things might be recaptured.

News Corp, in any case, does not seem interested only on the Spanish market and it might increase also his presence in the German chain of television for satellite Premier, in which it already controls 25 %. The target of any of these operations would happen for obtaining better prices at the time of buying satellites capacity and of negotiating the contracts with the contents industry.


(Negocios.com, 30/06/08)







 
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