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ONO leads in February the payment TV again in Spain
During this period, ONO obtained a share or quota of screen of 7,34 %, according to the information offered by TNS Sofres, entity of reference that measures the hearings and the television consumptions in Spain

ONO, company leader in communication and entertainment for wide band, renewed in February his hearing leadership in the segment of television of payment.

This result represents a piled up growth of 18 % in the last twelve months. In February, ONO was consolidated like the platform of TV of payment most seen in all the time zones. This way, it reached a quota of screen of 9,38 % in the schedule at dawn and of 8,15 % in night schedule. In prime steal the screen quota it was 7,29 % and in night schedule of 7,51 %.

During the same period, the platform of TV of ONO'S payment registered his day of maximum hearing on Sunday, the 24th, date in which ONO had a "share" of 8,05 %. The most seen thematic channel was "CineStar Teuve", the channel of ONO'S movies, with a hearing accumulated closely of 2,8 million persons.

For autonomous regions they emphasize Cantabria with a "share" of 35,59 %, Comunitat Valenciana (15,93 %) and Castile and León (15,68 %). Other communities with excellent quota results have been La Rioja (14,69 %), Murcia (12,29 %) and Balearics (11,98 %).


Measurement of hearings of February, 2008, according to TNT Sofres:

Whole terrestrial chains: 81,42 %
ONO: 7,34 %
Digitalis +: 3,89 %
Rest of TV paid (Imagenio and other operators): 5,85 %
Others: 1,50 %


(Several, 03/03/08)








 
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