ONO, company leader in communication and entertainment for wide band, renewed in February his hearing leadership in the segment of television of payment.
This result represents a piled up growth of 18 % in the last twelve months. In February, ONO was consolidated like the platform of TV of payment most seen in all the time zones. This way, it reached a quota of screen of 9,38 % in the schedule at dawn and of 8,15 % in night schedule. In prime steal the screen quota it was 7,29 % and in night schedule of 7,51 %.
During the same period, the platform of TV of ONO'S payment registered his day of maximum hearing on Sunday, the 24th, date in which ONO had a "share" of 8,05 %. The most seen thematic channel was "CineStar Teuve", the channel of ONO'S movies, with a hearing accumulated closely of 2,8 million persons.
For autonomous regions they emphasize Cantabria with a "share" of 35,59 %, Comunitat Valenciana (15,93 %) and Castile and León (15,68 %). Other communities with excellent quota results have been La Rioja (14,69 %), Murcia (12,29 %) and Balearics (11,98 %).
Measurement of hearings of February, 2008, according to TNT Sofres:
Whole terrestrial chains: 81,42 %
ONO: 7,34 %
Digitalis +: 3,89 %
Rest of TV paid (Imagenio and other operators): 5,85 %
Others: 1,50 %
(Several, 03/03/08) |