The entire hearing of the parties of League of Channel + is of an average of 1.328.000 spectators while an average of more than 2,6 millions the parties have seen in the current period in payment for vision

This way it is reflected by a study realized by the Institute of Marketing and Public opinion (IMOP) for Sogecable (majority shareholder of Audio-visual Sport) and that has been audited by the Association for the Investigation of Mass media (AIMC). This information contrasts with that TNS publishes Sofres - company entrusted to measure the television hearing in Spain - that calculates an average of 461.000 spectators for the Channel meetings +.

The study establishes also the hearing of the parties of PPV (I pay for vision), which TNS does not bring, and places them in an average of 2.600.000 spectators.

According to the results of the study, corresponding to the first 25 days of League of the present period, the hearing that continues in Spain the payment soccer he supposes 51 % of the whole of the consumption of televised soccer. This way, the party of last February 24 between Real Madrid and the Getafe, and that was expressed by Channel +, that according to TNS would have had a hearing of 761.000 spectators, it would have been continued by 3.128.000 persons, according to the numbers of the IMOP. The-Real Madrid, which was played last December 23, and was expressed in PPV, it had a hearing - according to the said institute - of 6.500.000 spectators [TNS does not measure the payment hearing for vision].

The principal difference between the results of the study entrusted by Sogecable and the information of TNS takes root in that the first one audits the hearing in hearths and public places, while TNS limits himself to the hearths. Also, the IMOP bears in mind, also, the number of guests who see the soccer in these hearths, fact that is not taken into account by TNS.

According to the results of IMOP, Digitalis + it assembles every day liguera to almost 3.500.000 spectators, close to 44 % of the entire hearing of this type of sports transmissions, opposite to the fact of TNS of 12 %.

In case of the soccer openly, nevertheless, the numbers of IMOP and those of TNS Sofres are much more similar. The first one calculates an average of 3.778.000 spectators for party and TNS of 3.319.000.


(26/03/08)