This is the summary of the hearings of April prepared by the company Windward Communication:

Telecinco repeats like more seen chain of the country on having signed in April 21,3 % like screen quota, two tenths less than last month, although 1,4 points lower than that of April, 2005. The fortitude of his horizontal programming and the appreciations generated by the sport (Formula 1 and Cup of the King of soccer), they provoke the twenty and first monthly leadership in the chain of Mediaset. His results for time zones and for days of the week they have been very similar to those of the previous month, a meritorious resistance bearing in mind the growths of the minority offers.

Antenna 3 is supported in the second position with light progress with regard to March: with 20,6 % like average ascription, the chain of Planet increases in three tenths his yield thanks to the piled up progress, especially, on Tuesdays days and on Thursday. Although his growth has been common to almost all the time zones, there has been the profit accumulated in the night bands the principal makers in the global progress of the channel.

TVE1 interrupts the stability reached in the previous months and goes down up to 18,8 %, repeating his worst monthly historical record reached in May, 2005. Although his percentage of ascription increases in Wednesday thanks to the Champions League soccer, the descents accumulated in the rest of working days lead four tenths to the state channel to stepping back with regard to March, producing the thickness of his losses to him in dessert. For his part, 2 it collects 5 per cent of average quota of screen turned out to be identical to that of February.

The FORTA is the big one harmed after April. With a plain one 15,6 % as average quota lowers seven tenths with regard to last month and signs his worst monthly fact from June, 2000. All the first autonomic ones lower his ascription levels, except Canary TV (+1,4) and Castilla-La Mancha TV (+0,4). The biggest decreases have taken place in TV3, that loses the leadership in his community and lowers 17,7 %, his worst fact from July, 1996, while South Channel leaves nine tenths to itself up to 17,9 %. He stands out over everything, the immense erosion of Telemadrid that obtains his historical minimum with 11,5 %, being overcome, for the first time, by the quota of Castilla-La Mancha TV (12,4 %).

Four manages to prolong again his uninterrupted succession of monthly records; in April it improves in another two tenths thanks to the upturn in tomorrow and dessert, and already assigns 5,8 % of the viewers; his result in the commercial target is already superior to 8 %. Especially productive was the day of Tuesday, the 25th of April, the best from the birth of the channel with 7,4 % of the hand of his product it covers with stars, the series 'House'.

The thematic television, with 8,5 %, obtains his best record after two new tenths grow and it increases 1,2 points his result reached in April, 2005. The group of local televisions equals his record with 3,9 per cent of the market, a figure in which very much there has had to do the transmission of the celebration of the Holy Week. The epigraph "Others" is supported in April in 0,3 % of share and keeps on increasing his reception levels thanks to the inclusion in this paragraph of the autonomic piece of news of Balearics, Aragon, Murcia, Extremadura and Asturias.

The Sixth one establishes his first monthly average in 0,2 % of quota. The number of daily spectators promoted in April 1.196.000, and at the end of the month it obtained a coverage near to seven million individuals. The man, the viewers to 44 years, the upper and upper intermediate class, the big cities and territories like Valencia and, especially, Madrid, were 13 old the segments where his records were located over the average.

In the share-out for days of the week, Telecinco supports his leadership in the Sundays days (20 %), on Monday (22,5 %), Tuesday (22,2 %) and Wednesday (23,3 %). Antenna 3 for his part, takes the advantage on Thursdays (22,6 %), Fridays (21,9 %) and Saturdays (20,1 %). For time zones, the classification of the chains stays of the following way: Telecinco affirms his position in the mornings (21,6 %) and in the night (22 %) and joins in the night II (24:00 to 26:30) with Antenna 3 (23,6 %). The last one is done also with the dessert (21,9 %) and the evening (22,4 %). While CHANNEL TVE loses 1 this month the mastery of the dawn in favor of Antenna 3 (18,9 %).

For ambiences, Telecinco in addition to leading in the National Whole does it in the Basque Country, Madrid, Canaries, Valencia and Gallicia; Antenna 3 does the proper thing in Castile The Spot, Andalusia and Catalonia; while CHANNEL TVE leads 1 in "the Rest".

The sports emission fills the first vacancies in the ránking of more seen programs of the month. The party of Champions League Barcelona – Milan is revealed like the most seen emission of the year, with 8.145.000 spectators of average hearing and 51,0 % of quota of screen overcoming this way the meeting Arsenal - Real Madrid of last March in CHANNEL TVE 1. The following three emission that have enjoyed major pursuit also corresponds to soccer rebroadcasts. In the fifth place, with almost 6 million spectators, the Formula 1 is placed: G.P. San Marino of the 23rd in Telecinco. The rest of out-standing positions is monopolized, as it has being a tendency, for the Telecinco fiction and Antena3.

In April the time of consumption of television, 213 minutes of average a day for spectator, decreases 18 minutes I respect to March. The descent is generalized in all the targets by the holiday weight of the Holy Week, but principally in the women and in the persons older than 45 years. The stripes that experience a major change of the time dedicated to watching TV are, for this order; the night, the dessert, the evening, the morning and the dawn while the night II they do not show scarcely alterations.


(02/05/06)