The proper income obtained by the regional chain of Madrid in 2005 covered 52 % of the expenses, being the only public television that achieves this ratio of financial sufficiency. In the past exercise, the sales fitted to the budget and almost 6 million euros were invoiced more in publicity than in 2004.

Although the average 'share' in 2005 happened from 14,9 % to 14,4 %, the ratios of sales of publicity both for point of hearing and for point of advertizing occupation improved 12 % and 3,4 %, respectively, with regard to 2004, according to the autonomic entity.

As for the Telemadrid indebtedness at the end of 2005, the long-term information was similar in real terms to those of 1999 and very lower than those of 1994 and 1995. In the short term, the balance at the end of the exercise was 55 per cent low to foreseen in the budget.


13,5 euros for person from Madrid a year

Last year Telemadrid was the autonomic television that less has cost to his citizens, since he supposed an expense for 13,5 euros a year for person from Madrid, while the average of the autonomic televisions was 33,7 euros / year. And in the paragraph of the operating expenses for inhabitant, Telemadrid is also the autonomic chain that achieved the most limited fact (27,5 euros).

"The programming of Telemadrid, who resigns from formats of a very high cost and from improper programs of a public television, in the mid term obtains major social profitability and a major recognition as reference to the persons from Madrid", informants concluded the sources.

For his part, the advisers in representation of the Spanish socialist party affirmed that there has been assined 15,1 % less to investments. Also, they said that the development result has been a negative, since the income was 147,9 millions while the expenses amounted to 160,2 millions, so that the loss is 12,3 millions.

As for the long-term debt, they said that it has multiplied with regard to the one that existed in 2001 (60,1 million euros), since in 205 it amounted to 162,8 millions. The current management supposes increasing the long-term debt in 12,3 per cent, a number that will rise up to 18,7 at the end of 2006 (171 million euros), they added.

They indicated that Telemadrid sells the cheaper and cheaper publicity second one, since in 2000 the average price was 30,3 euros per second, while in 2005 it descended up to 19,27 euros, and criticized that every time longer advertizing spots are expressed, what provokes loss of hearing and generates the price reduction of the announcements that is compensated by the emission of more announcements.

Finally, the socialistic advisers denounced the "absence of realism" budgetary of the direction of the chain and concluded that if Telemadrid must be competitive in services and hearing "is necessary that the public contribution increases significantly beyond the contract program of the Community of Madrid".


(Agencies, 27/05/06)