The forecasts of advertizing investment in the emission of Terrestrial Digital TV have reduced 23 % in two months, falling down from 27 million euros foreseen in March to 21 millions that at the end of May are estimated for the annual closing

It is information based on the forecasts of the agency of means Zenithmedia, which imputes this descent to the slowest development of the desirable of the new technology.

This number confirms with the "optimism" on the market of means, for which one waits for a growth of 5,9 %, almost seven tenths over the prediction of two months earlier.

If these forecasts are fulfilled, 2007 will close with an investment in means concerning 7.570 million euros.


New campaign to impel the TDT

It impels TDT, association formed by the operators of terrestrial digital television of national coverage has awarded to Delvico the new advertizing campaign of promotion of the TDT, after the celebration of a closed contest, in which diverse agencies have taken part. Under the motto, ‘La TV now is TDT ’, the campaign thinks about how to inform the Spanish population of the advantages of the new technology. It is the second time that the entity throws a massive campaign to raise public awareness campaign, although the truth is that the TDT keeps on happening on tiptoe.

According to the last EGM, the penetration of the TDT Spain reaches 17,6 % of the principal housings and 19,6 % of the individuals. This information reflects the low implantation of this system of television in Spain regards to other countries, what again has started an advertizing campaign before the proximity of such an awesome analogical blackout. And two go already in less than one year.


(29/05/07)