According to the information of TNS Sofres –entidad of reference that measures the hearings and the consumptions of television – the service of TV of ONO'S payment registered during the period a ‘share ’ or quota of screen of 6,35 %. The number represents a growth of hearing of almost 20 % in the last seven months. Also, ONO already overcomes in 53 % the ‘share ’ of his most immediate competitor in payment TV.

In October, the day of maximum hearing was Thursday, the 12th, date in which ONO registered a ‘share ’ of 6,98 %.

The fortitude of the television programming offered by ONO to his clients is more palpable in the stripes of major hearing. This way, in dessert schedule, ONO registered a quota of screen of 6,38 %, in night schedule of 6,90 % and in night schedule of 6,60 %, all of them over his monthly average.

In the segment of age understood between the 13 and 24 years, ONO it obtains a ‘share ’ of 8,06 %, reaching 8,28 % in schedule of dessert and 8,77 % in night schedule. It is precisely in the night stripe where the best quota results are obtained in almost all the segments of age: of 4-12 years 9,42 %, from 13 to 24 years 8,77 %, from 25 to 34 years 7,50 % and from 35 to 54 years 7,56 %.

In the Valencian Community ONO accumulated a ‘share ’ of 14,56 %, more of the double of the global average of the company. The day of major hearing in this community was Saturday, the 28th, date in which the TV of ONO'S payment registered a ‘share ’ of 18,59 %. Other strong communities in hearing for ONO are Andalusia (7,66 %) and Canaries of (6,71 %).


(02/11/06)