The report gathers that 82 % of the young people connects to the Network often, between 5 and 7 days a week, while only 77 % consumes television regularly, a descent of almost five per cent in only one year.

Also, 42 % of the young people admits that they see less television of conventional form because they prefer to be connected to the Network, to which, as a result, they dedicate 22 more % of time, according to a study published by the European Association of Interactive Publicity (EIAA for his initials in English) on the habits of digital free time of the Europeans, and presented today in the festival of interactive publicity that is celebrated in Madrid.

Nevertheless, the report reveals that the Spanish young people does not leave the television consumption, but they leave the form of conventional consumption: their 43 % makes sure that it sees the programming of TV, movies and 'on-line' videos, a percentage that overcomes extensively that of the European young people, which remains in 30 %.

The increase of that at least once a week it watches TV for the Network has grown 150 % with regard to last year, according to the report, thanks to the generalization of the wide band in Spain, which favors the services that need a major capacity, and which comes to 83 % of the hearths in national territory.

The consumption of audio-visual contents also prevails in this group and overcomes the numbers of the continent, since the half (52 %) is declared movies, videos or videos unburden themselves, opposite to scarcely 20 % of the Europeans who confess this habit. According to the report, Internet has turned for this group into the "neuralgic center of the consumption of means", from which they control his preferences.

The study Mediascope has been carried out by more than 7.000 interviews in seven countries (the United Kingdom, Germany, France, Spain, Italy, Sweden, Finland and Norway, and 500 interrogated persons in Belgium and Holland), realized during September, 2007.


(15/11/07)