From November 17, 2007, the chain competes with another fifty musical televisions for a market of 190 of million Arabs, of which two thirds do not overcome 30 years. The idea is to adapt itself to the tastes of the Arab public and to promote the local artists, without resigning from the mark of the house and from the western values.
From his throwing in 1981,
MTV "has influenced the way in which the young people of the whole world dress themselves, think and speak", according to the proper chain. Now, he hopes that unifier could operate the channel like a force in a region known by the political tension.
MTV Arabia will have in his programming Arab musical videos, programs of talents and international emission as the outstanding figure of
MTV Pimp my ride, adapted for the hearings of the area.
"I think that it is going to help to the diffusion of this type of music out of Middle East", he affirmed the day of the opening
Akon, a singing acquaintance of soul in Arab, in the presentation that was done in Dubai.
The president of the associate of in the Arab world (Arab Media
Group), Abdul Latif to the-Sayegh, pointed out for his part, that he hopes that the channel could persuade the Arabs who live in western countries to be returned to his fatherlands.
MTV Arabia expresses openly across the satellites
Badr 3 (26th East) and
Nilesat (7th West).
Image of MTV Arabia
(22/11/07)