Neither will compete the selections of Scotland, Wales and Northern Ireland.

It is anticipated that the ITV will stop obtaining between 15 and 18 million euros on account of the announcements that had to be expressed during the emission of the championship, number to which it would be necessary to add another 3 millions in case England should come to the final.

The problem is not an only one reduction of the benefits for the money that stops recovering, but the absence of the team of David Beckham, Frank Lampard or Peter Crouch will lead to a lack of interest for the Euroglass and, therefore, to a decrease of the hearings, what it will affect to the commercial ratios of the chain.

Also there will turn out to be damaged the hearing of the BBC, which shares with the ITV the rights of the Euroglass. Although it is believed that it departs from the viewers they will see certain parties, the majority hearing on time top might go towards another programming.

The ITV has benefited enormously of the sport this period, on having been provided with the rights on the Formula 1 and the World cup of Rugby. It has been a successful bet: the phenomenon Lewis Hamilton has constituted an authentic stimulus to extend the love to the careers, and the English rugby selection reached suddenly the final.

The absence in the Euroglass can cost to the economy of the United Kingdom between 2 and 3 million euros, as diverse experts were taking into account yesterday.


(ABC, 26/11/07)