This way, You Arm he told that this association it reckons for the throwing of a campaign for television at the end of this month and later institutional other one, "although it is a crisis period".

In the same line, he emphasized the "good results" obtained in September, where more than 500.000 tuners sold and pointed out that the penetration of this system will overcome "with entire safety" 40 % at the end of this year.

Armas remembered that "in crisis times, the television consumption grows surprisingly: the people spend more time at home and the television turns into a cheap free time alternative". For it, it indicated that the foreseeable increase of the television offer with the arrival of the TDT is "good news" for the increase of this consumption.

Finally, he underlined that the chains "to today have expired scrupulously" with his commitments acquired for the implantation of the digital system. As for the possibility that the programming of the chains turns out to be affected by the crisis, it highlighted that "each one will establish his contents in accordance with his plans of business and his strategy of competition".


(EP, 03/11/08)