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The German platform supports the rights for the payment television while the public television ARD will be able to keep on offering openly reportages in deferred of the football matches

The digital platform Premiere has insured itself the rights of live broadcast of the parties of the Bundesliga until 2013, in the frame of a bundle that will bring to the clubs of the first one and the second German division 1.650 million euros.

To obtain the rights of the soccer supposes an important injection for Premiere, which it crosses for a restructuring and a renegotiation of his debt for 307 million euros at the end of September.

Premiere said that he would pay 225 million euros for the period that begins in 2009, raising this quantity to 275 million euros for 2012/13 - more than the last time, but with an enlargement of the rights to the live emission for Internet.

The actions of Premiere, the only broadcasting station of TV for satellite of payment of Germany, went so far as to rise up to 10 % after the news was known.

Premiere did not manage to obtain the rights in the last auction in 2005, but in August, 2007 it achieved the authorization of the regulators for an agreement with the operator of cable UnityMedia that led to Premiere to the very chased rights to express the most popular sport of Germany.

The group is directed at present by Mark Williams, an executive of News Corp, who possesses 25 per cent of the company.



Premiere Sport

(28/11/08)