If in forty or fifty years one asks the spectators about him what was the first program that they saw, of course do not even remember before so many offer or, to remember, of course it would be a 'reality-show'. If one was questioning them about where they saw for the first time the television, probably it would be in the serviceability of the hearth. But 50 years ago it was different, half a century ago in our country they started the channel TVE emission and there was no small screen in every hearth. That's why spectators with an average of 64 years remember that the first time that they contemplated the small screen was almost equally in his house (32,8 %) or in that of the neighbor (28,9 %). It is curious to observe also the big consensus that exists in the most seen historical series, since they are not different that 'Fair weather' (31,7 %) and 'The house of the prairie' (21,1 %).

It was not a question of beginning to express and come to the whole world, as it has been the case of the young chain Cuatro, for quoting a current example. They had to happen five years from the first channel TVE emission that October 28, 1956, that is to say, until 1961, so that practically 100 % of the population was having chance of watching TV in our country. It is one of the conclusions gathered by OTR/Press of a study realized between 700 Spanish with an average of 64 years for the teacher of Journalism of the University of Malaga Juan Francisco Gutiérrez. And the fact is that who had a television, was a privileged one. Nothing of three or four devices at home and one of them of plasma. One and black and white, and that the lucky ones.

With this reference, it does not turn out to be rare to observe that only 32,8 % of the interrogated persons saw for the first time the television in the serviceability of his house. Of course the neighbors of those lucky will happen to see it one day, because 28,9 % remembers that it was at home foreign - neighbor, friend or family - when it saw his first program. Another situation not despicable at all is that many Spanish watched TV for the first time in a bar (23,7 %). And the fact is that, as now the place that does not have his digital television so that the clients see the soccer is not anybody, then it was tried that a television was not missing for the bulls and, also, the sport king.

Other places in which the Spanish saw for the first time 'the dumb box' are more curious: the shop window of a shop (9 %), the place of work (1,4 %) or Teleclubs (0,9 %), according to the report gathered in the last number of the magazine of the Academy of the Television.

BETWEEN REVOLVERS AND PRAIRIES.

As for the first most remembered images, one notices that then there was no diversity and wide offer that exists now, since the first still recorded in the retina is clear: the news (56,9 %). They continue of a musical program (23,1 %) - that thing about Operation Victory is not new, new - the bulls (17,2 %), a series (15,7 %) and, how not, the soccer (11,5 %). To anecdotal way, the work reflects that some of the interrogated persons remember that the first thing that they saw in television the sign of channel TVE was not. How is it possible? The reason points at several circumstances: "well because they emigrated to other countries" or because they saw it in places of Spain that for "circumstances of reception" was "accessible the foreign sign".

As for the most remembered programs there is a big consensus in what it refers to series. Those who gain the garland are the foreign series, which fill the first three vacancies: the adventures of the west of 'Fair weather' (1963) gain the garland (31,7 %); he is followed by 'The house of the prairie' (1975) (21,1 %); and the mythical series of action 'The Fugitive (1965) (16 %). After the 'podium', the fifth and fourth position either they are of Spanish property: ' Histories not to sleep' (1966), of Boy Ibáñez Serrador (10,5 %), and 'The house of the Martínez' (1967) (7 %).

If we speak about programs the thing it is already not so clear. 'Study 1' is the space most remembered (11.3 %) continued closely by the 'News' (10.4 %), it continues 'A million for the best' (8,8 %). In the fourth place the mythical contest is 'one, two, three...' (8.6 %).

JOAQUÍN PRAT AND LAURA VALENZUELA.

Speaking already about the protagonists, the figures most remembered by the first spectators of the television in our country place a habitual couple of that epoch, the tandem formed by Joaquin Prat (15,7 %) and Laura Valenzuela (13,3 %). They are followed by professionals of the small screen not less known as Jesus Álvarez, the mythical sports narrator Matías Prats (6,7 %) and the presenter - ensign of 'one, two, three...', Kiko Ledgard.

As for the consideration that these pioneering viewers of Spain had of the television, for the most part, they think that it was a question of a luxury, with crushing most of 46,9 %. Also it surprises that there is the one who was considering it to be a need (12.6 %), a real form of entertainment (3,3 %) and in a negligible measurement, information media (0,9 %).

This opinion the television, nevertheless, contrasts with the motivations that were moving these interrogated persons to acquire a device. The entertainment was the principal reason (73.5 %), followed by the search of information (43,5 %). Also there was he wanted to know in new technologies (7,7 %), please the family (6,3 %) or, even show off before the community (2,2 %). And the fact is that this of having TV, not only was a new window to the world and the whole innovation, but it was dressing very much before the envious neighbors.


(31/10/06)