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ONO keeps on leading the payment television in Spain
The cable operator was again a hearings leader in the segment of television of payment in September with a share of 7,34 %, while the number of subscribers overcomes the number of 1.052.000

During the period, ONO obtained a 'share' or quota of screen of 7,34 %, according to the information offered by TNS Sofres, entity of reference that measures the hearings and the television consumptions in Spain.

In September, ONO'S leadership was consolidated in all the time zones. This way, it reached a quota of screen of 9,89 % in the schedule at dawn and of 8,09 % in night schedule. In ‘occupy first place steal’ the screen quota it was 7,15 % and in night schedule of 7,80 %.

In the same period, the platform of TV of ONO'S payment registered his day of maximum hearing on Wednesday, the 10th, date in which ONO had a 'share' of 7,89 %. The thematic channel most seen in September was ‘CineStar teuve’, the channel of ONO'S movies, with a hearing accumulated closely of 2,7 million persons.

For autonomous regions they emphasize Cantabria with a 'share' of 32,09 %, La Rioja (20,07 %) and Comunitat Valenciana (17,38 %). Other communities with excellent quota results have been Castile and León (14,46 %), Balearics (12,73 %), Aragon (10,13 %) and Murcia (10,11 %).

ONO has turned into the platform of television of payment of major growth in the last year in Spain. At the end of the second trimester of 2008, it was provided with 1.052.000 television clients, 16,4 % more than the previous year (904.000).


(NP, 01/10/08)








 
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