Four is the chain general practitioner of better national scope valued by the Spanish, as it gets rid of a study realized by IPSOS (previously Ipsos-Eco Consulting) for Four with 3.070 interviews.
The chain of Sogecable receives a global evaluation of 6,28 in scale from 0 to 10. The canaries, Andalusians and Basques are most satisfied by the chain, along with the inhabitants of the Balearic Islands, Gallicia and Catalonia.
According to the bulletin spread by the chain, by segments of age, Four obtains the best punctuations between the young people from 15 to 24 years followed by the adults from 25 to 34. After Four, the better valued national chains are an Antenna 3 (6,17), La2 (6,13) and Telecinco (6,10). Finally The First one obtains 5,83 and The Sixth 5,55.
The information comes from a study on ‘Sintonización of television channels ’, entrusted by Four to IPSOS, with the target to know the tuning of the channels in the TV sets of the Spanish hearths, his position in the dial and the quality of the same ones, between other aspects.
The field work has been realized in a whole of 3.070 Spanish hearths, by means of telephone interview (methodology CATIBUS, telephone IPSOS bus) to individuals of 15 and more years.
(28/09/06) |