The Manager of The Sixth, José Miguel Contreras, emphasizes that the growth in hearing of the chain during 2007 has been 60 %, 3 to 4,8 % as Sofresam, something that happens also in a sector, that of the television, shaken by a seismic phenomenon that it is difficult to foresee the future |
In spite of this situation of "historical change to a vertiginous rhythm" the chain has been modifying to the rise the quarterly hearing forecasts and "this month we will close with our absolute hearing record with 5,6 %", he said.
The good results in these weeks are something especially significantly because all the chains have just presented his programming and the obtained hearing can mark the tendencies up to end of year, he told, before alluding to Buenafuente as the star of The Sixth one.
"Since we go out in April, 2006 we have grown up to 4,8 %", he said, before limiting that "we have grown more than Four" while one supports 2 stably ("stopping apart", of course, to "the big chains", be needed by him).
Citing as an example the good information of his chain in the Terrestrial Digital Television more extended between the urban public who marks tendency, Contreras affirmed that "the future is more positive than the reality for us".
In spite of his optimism with regard to the chain of which he is a Manager, Contreras drew a difficult panorama for the television in Spain, on which they operate forces that they push in the opposite senses and do that "the sector moves blindly" without I Governing or companies control his destination.
Although the crisis has not been destructive, what demonstrates the soundness of the companies, the technological changes, which unite till now not not known big quantity of contemporary modifications, and the appearance of new operators they shake the sector.
To it it is necessary to add up, said Contreras, the legislative changes introduced by the Administration with the Terrestrial Digital Television and the new financing of the public television that "for the first time a Government has faced" and that should apply himself also for the autonomic televisions.
Contreras proved to be proud of "the television that we do" and also he emphasized "the good climate" between the different shareholders of The Sixth one.
(Agencies, 28/09/07) |